General Costs Involved
— barcode fee
— discount for New product launch
— festival expense
— refund of sales*
—logistics and storage
—stock exceeding shelf life
—financial cost (credit to stores)
— labour cost
Average is around 30% for 1st year, 20% for following years; as the retail price
Plan of Action
— online promotion campaigns— event sponsorship
— PR activities and exhibitions
— TV media (SMG, CBN, Channel Young, Velo City)
— expanding to larger stores after 3-6 months
— then moving on to Internet and TV shopping
"We expect you to have . . .
Passion in your product!
An interest in the possibilities of your brand entering the Chinese imported food market!
A desire to boost your sales exponentially!"