General Costs Involved

• Store Costs
  

— store entry fee
— barcode fee
— discount for New product launch
— festival expense
— refund of sales*

• Operating Costs
  

— loss/damages
—logistics and storage
—stock exceeding shelf life
—financial cost (credit to stores)
— labour cost


Average is around 30% for 1st year, 20% for following years; as the retail price

Plan of Action

• Build the Brand Awareness
  

— in store advertising
— online promotion campaigns— event sponsorship
— PR activities and exhibitions
— TV media (SMG, CBN, Channel Young, Velo City)

• Incremental Sales Coverage
  

— high end retailers for first launch only 
— expanding to larger stores after 3-6 months
— then moving on to Internet and TV shopping

"We expect you to have . . .
 
Passion in your product!
An interest in the possibilities of your brand entering the Chinese imported food market!
A desire to boost your sales exponentially!"

Manufacturers Support

• Sample supply and presentation material
  
• Multimedia support for local marketing activities
  
• Documentation
• Products supply flexibility
  
• Payment terms
  
• Exclusive sale rights for east China region
  

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